Creating and optimising your Google+ business page is quite possibly one of the most important things you can do for your SEO, local visibility, and social media presence right now. The good news is that it’s not difficult if you have a simple guide to follow (like this one).
In this article we’ll be covering:
- Setting up a Google+ page for your business
- Optimising your business Google+ page
- Completing your profile
- Metadata for your Google+ page
- Links and claiming your custom URL
- Adding photos to your profile
- Adding profiles to your circles
- Adding relevant people and businesses to your circles
- Post interesting things regularly
There’s a lot to get through, so let’s get started!
1. Setting up a Google+ page for your business
In order to set up a Google+ page for your business, you will need an existing Google+ personal profile. If you don’t have one of these, simply create one and you’ll be ready to go.
You can begin setting up your Google+ business page by following this link and selecting the business type that best suits:
- Storefront: restaurant, retail store, hotel, etc.
- Service Area: plumber, pizza delivery, taxi service, etc.
- Brand: product, sports team, music band, cause, etc.
These business types are fairly self-explanatory, but just to emphasise, it’s very important that you choose the correct one, as some levels of functionality won’t be available to you otherwise. For example, if you choose the ‘Brand’ type, you will not be able to manage your Google Maps listings and visibility.
If you are a local business, you will need to choose one of the other two options in order to gain all the local SEO benefits.
If you choose the brand option you will then be taken to a form where you can provide some further details, including page name, website and type of page. If you choose one of the local options, you will be required to find your business within Google Maps before progressing. If your business has not yet been added to Google Maps, you will be prompted to fill in some details and verify.
Now you have set up your page, it’s time to optimise it.
2. Optimising your business Google+ page
Completing your profile
After setting up your page, you will now be able to complete your profile. The aim here is to reach 100% completion and to have all elements working in your SEO favour.
- Add profile photo: your profile photo should be something easily recognisable, as this is how people will identify you online. For example, your logo or a picture of your storefront or restaurant would be ideal. If you are a blogger, band or artist, you may even want to make this a photo of yourself.
- Add cover photo: your cover photo should be high quality and attention grabbing. Something that sums up your business and its personality.
- Add contact info: this is easy – just add the correct contact details for your business. It also helps to list a contact email address from your own domain. E.g. firstname.lastname@example.org, as opposed to email@example.com.
- Verify website: if you are optimising a brand page, you will be able to verify your website. This can be done by adding a small line of code to your site as and when prompted. Verifying your site will allow your page to show up in the right hand side of Google search results.
- Add intro: your intro should summarise what your business is all about. It should also include relevant keywords relating to what you do and what you sell. While it’s important to let people know about your business, as with all things SEO, don’t go overboard and fill your whole intro section with keywords. This section should be at least 100 to 200 words, but you can use more.
- Add tagline: your tagline should explain what you are all about in ten words or less. You will be able to expand on this in the intro section.
Page owners are not able to customise their page’s metadata. The following elements will become the title and description:
- Meta title: Your page name – Google+
- Meta description: Your page name – your tagline – first words of intro
As always with metadata, ensure that it is compelling and will encourage click through. Make the first sentence of your intro the best one.
Links and claiming your custom URL
In the ‘Links’ section of your profile, you’ll be able to claim your custom URL. This makes it a lot easier to share your Google+ page and it will also look much cleaner and professional in search results.
Page owners also have the opportunity to list their website, as well as other important links. Other important links may include your social media channels, your blog URL, links to your portfolio, or links to your music.
Add photos to your business’s Google+ page<
Some studies have revealed a relationship between number of images in your profile and Google+ page ranking. Consider adding the following types of photos to your business profile:
- Your office or storefront
- Your team
- Your work
- Your logo
- Awards and achievements
3. Maintaining good SEO and social media practices on Google+
Add relevant people and businesses to your Circles
Connecting with relevant profiles on Google+ will increase your social reach across the network. Find and add profiles to your circles and begin interacting with them. As with all social networks, the more you interact with people and build up your communities, the more you’ll get out of using Google+. Reply, repost and +1 engaging and relevant content and more people will do the same for you.
Post interesting things regularly
It’s not uncommon for a company to set up their Google+ profile and then all but abandon it for their preferred social media channels. From now on, Google+ needs to be used just as you would use Facebook and Twitter. Some things to keep in mind when you post:
- Meta title: the first 40 to 50 characters of a post will become that post’s meta title, so make it engaging and include at least one keyword.
- Post images: adding attention-grabbing images to your posts will increase engagement and make your page look more professional.
- Hashtags: hashtags on Google+ work in the same way as they do on Twitter and other social media networks. It’s important to make use of them if you want to increase the chances of your content being discovered.
So there you have it – the steps to a perfectly optimised Google+ page for business.
Author: Amanda Layton
Amanda has been working within the SEO industry for more than seven years, specialising in content strategy, social media, and blogging. She is from Sydney, Australia.
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